According to Google DeepMind, their newly unveiled reference-powered video generation AI enables users to upload personal assets and generate videos that align precisely with their creative vision (source: @GoogleDeepMind, Twitter, May 21, 2025). This technology streamlines video creation workflows for marketing, advertising, and content production industries by allowing direct integration of user assets, reducing time and cost for bespoke video content. The system leverages advanced generative AI models to ensure high fidelity and consistency, offering businesses new opportunities to scale personalized video campaigns and accelerate creative processes.